FotoRobot Blog

You have probably already seen 360 or 3D pictures of many various products online, either on your web already or browsing other e-shops to buy the hottest mobile device or sweatshirt. But do these work offline? What else could they be useful for?
One company from Czech Republic came with ground-braking idea. NATUR HOUSE Ltd. (http://natur-house.cz/) is construction company focused on ecological aspects of buildings. Their representatives drive throughout the country to meet customers and to show them the technology Natur House uses for construction panels. They started thinking about how to minimise costs and inconvenience of taking these large-sized and heavy panels with them to every single customer. And here we come to 360 and 3D photography and Fotorobot.cz.
Last week, we met their representative in our studio near Prague. All panels were photographed and our customer received picture series and our software called RevolViewer to be able to present them offline. Click here to see the project page with examples: http://www.show-360.cz/cz_project241.htm.
Think about your business and bring your potential customers what they need to see!

Imagine you produce heavy and bulky machines each of different noncompact shape and you need to ship them all over the world. Risk of damage during transportation is extreme. Since we long ago decided we will not produce so called “one-button-solutions” looking like a microwave oven or large refrigerator and will give our customers variable and customizable product instead, we had to think about packaging even before producing it.

In this video, you can see how easy it is to unload a container full of our robots this time sent to our distributor Snap36 in the US.

http://www.youtube.com/watch?v=Ei8NA-SgZ1g&feature=digest_sun

All the tables have protective framing which can be reused if needed and integrated accessory holders to fix everything before dispatch.

We believe creativity belongs not only to photographers who will use robots, it shall accompany every kind of business from the very start of an idea of a product to the “end” of packing and dispatching it.

Internet environment established very effective way how to communicate all kinds of information, incentives and commercial interests. It undisputedly increased the productivity of companies‘ operations. Once reaching almost every corner of the planet internet users, creators and businessmen have to keep up with increased competition and deal with new kinds of demand coming from evolving customers’ habits. It brings on the spot light new burst of creative wave of visual and psychological factors of internet users.

Fotorobot.cz – its features and capability of producing 3D / 360 degree photography encourages such wave and offers new possibilities how to run e-commerce with lower costs, higher sales and better image. Despite the name „Robot“ the company offers smooth cooperation between talent and creativity of an photographer and the sophisticated hardware configurations and software tools. The competitive advantage of these devices comes from creative talents and intellectual abilities of engineers and software developers from the heart of Europe proving that these central-european high tech products are ready to conquer the global markets with no fear of competition. FotoRobot.cz works as a new bridge between right and left brain hemisphere, between logical, precise, rational incentives and creative, artistic ideas delivering new dimension of e-commerce. Their systematic solutions for product photography challenge classical approach towards this field. This company and its products are unique because they do not see the future of photography in blind robotization but rather in combination of human creativity and technological advancement. Such feature seems to be paramount of our technocratic era. Their websites www.fotorobot.cz describe very nicely how it all works and demonstrate customized solutions for product photography. Great success of this business incentive has been proven by worldwide sales in only few years. No doubt that this is what the future will be about.

A story of our distributor from UK, SpinMe studio depicts how they started with idea of 360° and 3D photographing. What were the influences that changed their way of thinking and attitude towards challenging issues, all of these under reference via British Journal of Photography proving that this kind of technology deserves interest of the vast public. Paul Beddis and John Warner talks about their cooperation with Fotorobot.cz, how it all begun and what motivated their studio to partner with HW manufacturer from the Czech republic. Interesting part of the article also portraits the added value of 360°/3D presentation as a powerful tool of e-commerce and demonstrates the economic part of the issue in very clear and reasonable way. Read more at British Journal of Photography:

http://www.bjp-online.com/british-journal-of-photography/feature/2104254/intelligence-eye-robot

FotoRobot.cz technologies not only bring very smart solution for 3D/360° product photography but moreover have actually focused on practicalities on its hardware design and workflow of photo studios. Daily routine of walking from one end to another in a photo studio, checking lights, sockets and all other things can be overseen as an unavoidable factor of such job. Our designers have focused on optimizing all details of working in photo studio in order to eliminate firstly few seconds resulting in hours in the end. The technology are based on interconnected system with focus on details. Therefore the whole product range from smallest Cube robot up to biggest Carousel can be used in various configurations. In addition every item has its own optimized design.

Let us take CUBE, multi-functional robot, that can be used in combination with other robots which means its installation should be easy and quick. For such purposes it is delivered with special docking plate and smartly hidden socket head tool for mounting, attached to CUBE by magnet so wherever you relocate the robot you have always necessary tools with you. It sounds like detail saving just few seconds but not knowing where your tools are may sometimes take even few hours and great portion of frustration. CUBE robot is equipped with adjustable bars for easy and precise positioning of the photographed item. The focus is aimed into such details because accurate positioning and avoidance of any movement during rotation lead to perfect 3D/360° photography where any small underestimation becomes a nightmare.

If you state that your products are flexible you should not forget moving them round your work place. All table-multi-functional working places (Tent Table, Centreless…) are equipped with small wheels and docking system so you can easily change the whole scene set up wherever your like. As such tables carry special portals prepared as holders for lights, backgrounds, shading, centre-positioning lasers, shelf for accessories you can simply call it portable photo studio on just few square meters. 

Another gadget from Fotorobot.cz family is the foot pedal control set (for control unit) reducing the need of endless walking between a computer and the set up scene and camera. You can program all its four buttons according to your needs and studio equipment.

All these breakthroughs of details are connected into control units that are neatly placed into tables or rack cases where you have nice overview of all robots, their regimes and activity. Cables are hidden and clearly lined. No heaps of endless cables and running out of available sockets.

One might think that such precision can be counter-productive and cost demanding for production but seconds lead to hours. When you deal with larger volumes overall time win the deal over the competition so therefore some more effort and money invested into such improvements may bring larger contribution than assumed. 

The importance of details is being increased by competitive market and its pressures on durability, precision and competitive advantages. Our team is fully aware of such influences and therefore has a right to claim that fotorobot.cz is the best partner for new era of product photographing.